However, when it comes to personalized content and entertainment on the Go, Youtube is still the most favorable destination. has the potential to be the largest OTT player in India As per a Cyber Media Report, when it comes to OTT Reliance Jio that offers number of app based services like Jio Play, Jio VOD, Jio Beats,etc. They follow the freemium, advertising based or Pay Per View (PPV) revenue models. have launched subscription based services. Various Over-The-Top (OTT) players namely YuppTV, Hulu, ErosNow, Hungama Play, Netflix, etc. Image Source – Digital Mediaĭigital Media – The rising star offering personalized experience Though majority of the Indian households own televisions, watching TV has never been a personalized experience, one problem statement that is very well addressed by the Digital Medium. Entertainment & Advertising landscape has drastically changed over a period of time and the major driving factors for this change are increasing smartphone penetration, reducing data rates and need for personalization.
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